Canadian startup creates bandages for black and brown skin tones

TORONTO – Frustrated by the lack of choice, a Toronto entrepreneur created a new startup selling adhesive straps, which better matches the skin tones of black and brown-skinned Canadians.

“Our mission is to idealize black and brown stripes,” Heel in color Founder Tiana McFarlane told in a phone interview Sunday, noting that her palettes come in two sizes and three colors (honey, almond and chestnut).

“I want Black and Brown people to have the opportunity to feel confident on their skin as they do fine. And get that exact match that doesn’t stand out as a lighter, white one.”

The idea for her startup started when her skin was on vacation in 2019. She closed a handful of shops, but could not find the bandages that matched her black skin and “did not come out like a sore thumb.”

“When I looked for the straps I noticed that the straps were white and more white,” she said.

McFarlane had to compromise with what he had, but in that moment, he saw an opportunity.

So over the last two years, McFarlane has been coming up with Looks for his strips and working out manufacturing deals. And last month, it officially launched it Company and its website.

And because of the epidemic, McFarlane, an administrative assistant at York University, was able to concentrate and “actually got the metal to pedal.”

‘I want to Inspire’

Since launching, McFarlane said it has sold about 300 boxes of Heal in Color palettes and generated just under $ 2,500 during the sale. He said orders came from a wide contingent of Canadians, including Canadian physicians, teachers, trainers and personal trainers.

The march to end police brutality and anti-black racism last year led to several companies promising to hire and rename long-term problematic names. For its part, Band-Aid launched bandages for black and brown skin in the US, a move that came 99 years later in the company’s history.

But McFarlane could not help but be an action demonstrator and asked why it took so long for Band-Aid and its parent company, Johnson & Johnson to do so.

“Why didn’t they want to cater to the black and brown community for all these years?”

“We are proud of the fact that we were the first to market in Canada with this unique product,” McFarlane said. Blacks are owned, and owned by women – can innovate rapidly and use diversity to reach new markets. “

She wants to see her brand becoming a household name and is currently in the process of getting her Heel in Color line in chains such as Wal-Mart and Shoppers Drug Mart. Earlier this summer, they will be available at the Bookstore at York University.

“I just want to inspire and show other black women that they can start from nothing to nothing.”


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